Yext Scout product branding and launch
As AI changes how brands are discovered and cited, Scout was launched to help teams understand their visibility across search and AI platforms. As the creative lead on the project, I directed the product identity and launch, guiding creation of the logo and mascot through executive iteration and leading a cross-functional team across social teasers, a launch video, email promotion, and internal brand moments.
ROLE
Art Director
TEAM
Kyla Jordan
Sr. Director of Brand
Fiona Huang
Lead Graphic Designer
Disha Shetty
Graphic Designer
Spin Creative
Video Agency
We began by aligning on how Scout needed to feel distinct from the existing product suite, with a character-led identity that suggested an intelligent agent “scouting” brand visibility across traditional and AI search. I designed and iterated on mascot concepts in close collaboration with a freelance senior designer, presenting directions to leadership and navigating feedback until we landed on the robot penguin: approachable and memorable, yet still technical, making AI feel helpful rather than intimidating.
In the lead-up to product launch, we introduced the character Scout through a teaser campaign designed to build anticipation and create shareable moments for employees. I directed my team in designing key art and storyboards for a character-driven “Meet Scout” teaser video and the full product launch explainer, then coordinated with Spin Creative to animate the work and partnered with marketing to plan distribution across channels.
I also led brainstorms for extending the campaign on social, designing an employee engagement series where each creative team member contributed a “Greetings from the Future of Search” postcard-style post. Employees shared these on their personal socials, helping spread awareness and excitement for the launch.
Impact
The launch creative translated a complex AI product into an approachable, character-driven experience that drove strong early engagement and intent.
The short-form launch video distributed across YouTube and LinkedIn outperformed typical benchmarks, generating 3K+ organic views, with an 8.3% click-through rate and 11.4 hours of watch time, sustaining attention and driving subscriber growth without paid amplification.
That momentum was amplified through a coordinated employee advocacy push, driving 60+ organic LinkedIn shares, resulting in meaningful lift across impressions, engagement, clicks, and audience growth during the two-week promotion window. Across all launch channels, the campaign ultimately drove 272 qualified prospect waitlist signups, demonstrating how a cohesive creative system built for storytelling, clarity, and shareability translated internal excitement into measurable organic impact.
