Be the answer brand campaign
AI is fundamentally changing how people discover information, and how brands earn visibility. This project set out to humanize the complexity of AI search by grounding it in everyday moments of intent people instantly recognize. I led art direction for an integrated launch that positions Yext as the answer brands need to show up with clarity and trust in the new era of discovery.
ROLE
Art Director
TEAM
Justin Neiser
Global Creative Director
Disha Shetty
Graphic Designer
Spin Creative
Video Agency
This video introduced Yext’s refreshed brand, translating a new company vision into a more human take on search. The story shifts focus from technology to intent and outcomes, why people search and what they do next, supported by a more elevated visual system that differentiates Yext in the market.
As Art Director, I led the creative from concept to launch, using AI image generation to quickly storyboard early ideas and align internal stakeholders. I used Figma to design the key art and visual style for the video, preparing assets for handoff to our animation agency partner, Spin Creative. I also guided revision rounds and collaborated directly with the agency to keep the work moving and deliver on time.
I managed the paid and social extension of the Be the Answer campaign, partnering with the campaigns team on audiences and goals and guiding our graphic designer in evolving the visual system and defining a more authentic, candid photography approach. The work was built as a repeatable system for quick variations across key target industries.
