Designing a media brand for the AI search era
As AI reshapes how people discover and choose brands, The Visibility Brief was created to help leaders make sense of what comes next. I served as art director on the series, shaping a distinct podcast brand designed to live beyond Yext while guiding visual identity, live video recordings, and social storytelling. The result is a platform built to cut through a crowded space and give CMOs and digital leaders clarity in a moment where visibility can define growth.
ROLE
Art Director
TEAM
Justin Neiser
Global Creative Director
Disha Shetty
Graphic Designer
Samantha Shoffner
Set Designer
Spin Creative
Video Agency
Visibility Brief podcast branding & video production
As AI reshapes how people discover and choose brands, The Visibility Brief was created to help leaders make sense of what comes next. I served as art director on the series, shaping a distinct podcast brand designed to live beyond Yext while guiding visual identity, live video recordings, and social storytelling. The result is a platform built to cut through a crowded space and give CMOs and digital leaders clarity in a moment where visibility can define growth.
ROLE
Art Director
TEAM
Justin Neiser
Global Creative Director
Disha Shetty
Graphic Designer
Samantha Shoffner
Set Designer
Spin Creative
Video Agency
Cover art explorations for the podcast
As manager of the brand design team, I directed designers and video partners through visual explorations for podcast cover art, motion toolkits, and promotional assets, establishing a distinct media brand that positions the podcast as a leader in AI search thought leadership.
I coached our graphic designer on presenting concepts to leadership and managed creative operations across content marketing, video production, social, and design to ensure a cohesive launch and ongoing presence.
Building a Brand-Ready Video Studio
I led the planning, coordination, and buildout of a turnkey video studio in Yext’s New York office, contracting set designers, lighting specialists, and a video production agency to deliver the space in a three-month window. Designed as a ready-to-use, brand-aligned set, the studio enabled podcasts, video interviews, and thought leadership content, creating a scalable foundation for ongoing video production.
Impact
Within three months of launching the Visibility Brief video performance accelerated sharply, driving a 74% increase in YouTube views quarter over quarter, alongside 9.8K total views, 230+ hours of watch time, and a 122% lift in subscribers. The content also began surfacing directly inside AI-driven search experiences, contributing to a 2.5× increase in average Google AI Overview citations and top-ranked visibility for priority AI search terms, demonstrating both audience growth and measurable gains in AI discoverability.
