Yext Answers 30 Second Ad
Yext Answers is a revolutionary site search product that understands natural language and puts dynamic answers on your website to help consumers convert — right in the search results. I collaborated with our Senior Video Producer to concept, storyboard, and illustrate the elements in this spot.
Role:
Senior Graphic Designer
Team:
Owen Fegan, Chief Creative Officer
Alex Felsenstein, Creative Director
Jay Sheets, Senior Video Producer
To create this video we started by sketching the individual scenes and creating a storyboard. Creating a detailed plan helped to keep us on track and within the given 30 second time limit. I then animated the individual scenes of the storyboard into an animatic to give us a better sense of the timing for each scene.
Once the storyboard was finalized, I then illustrated each scene in Photoshop to hand over to our video producer to animate.